Who We Are
At Inspiring 2C, we believe every person and organization has untapped potential to better compete in today's hyper-competitive business environment. Our passion is to help you see beyond today’s realities and unlock tomorrow’s opportunities, so you can innovate, grow and succeed.
What We Do
We guide businesses, teams, and individuals on a transformative journey to discover where they are today, envision what the future could be, and build a strategic roadmap to get there.
Our Approach
We utilize our proprietary “What If” process to challenge conventional thinking and stimulate innovative solutions. By asking the right questions, we help you explore new possibilities and turn ideas into impactful actions.
Where Are You Now?
Discovery and Assessment
We examine what’s working and what’s not through the lens of both employees and customers
What Could the Future Be?
Visioning and Goal Setting
Together, we define a compelling vision and set clear, measurable goals that align with your values and inspire action.
How Do We Get There?
Strategic Development and Implementation
We craft tailored strategies, map out actionable steps, and support you through execution, ensuring progress is measured, celebrated, and continually refined.
Our Services
Customer Experience Audit
Dive deep into your customer experiences and perceptions to identify strengths and areas for improvement. Our CX audit helps identify levers and barriers to growth.
Employee Experience Audit
Evaluate your workplace environment and employee engagement. Our EX audit uncovers insights to foster a thriving company culture as well as guide hiring, training and performance review practices.
Brand Strategy & Culture
Craft a compelling brand narrative that resonates with your employees and customers to make the brand relevant and distinctive.
Marketing Strategy Development
Develop a tailored marketing strategy through paid, owned and earned media that drives your business goals.
Our Experience
Over the years, we’ve guided a wide range of brands, from family-owned restaurants to global corporations. Below is a sample of the brands we’ve partnered with:
Restaurant & Hospitality
Marco’s Pizza, Buddy’s Pizza, Cracker Barrel, Village Inn, Baker’s Square, Food Hall Company, Marriott
Consumer, Retail & Building Materials
Mars, Wrigley, Michelob ULTRA, Bud Light, Kraft, Clorox, Land O’Frost ,Reebok, James Hardie
Financial Services & Insurance
Northwestern Mutual, Great-West Financial, Empower, Protective Life
Healthcare & Education
UChicago Medicine, WellDyne RX, Castia RX, Kellogg School of Management
Our Founder
As a former CEO and CMO, Chris brings a wealth of experience in driving business growth, transforming brands, and building high-performing teams. With a proven track record of innovative strategies and a relentless pursuit of excellence, Chris founded Inspiring 2C to help organizations unlock their potential and achieve extraordinary results.
